When you are looking for experienced advice on your marketing communications, I'm anxious to help. I love discussing challenges and creating solutions that increase response while saving money on production. I'm a calm manager that leads by example and promotes a strong work ethic. Drop me a line, check out my resume and work philosophy or connect with me on LinkedIn or twitter. .
Working with direct marketing for almost 20 years, I have become an evangelist for the cause of relevant communications. With all the data we have about our customers, we have infinite opportunities to segment, test, analyze, re-segment and test again. With purchase history, web behavior, direct response and more, we have the ability to get closer to connecting one-to-one than we have since the days of the general store.
Images tell a story, colors set a mood, typography hints at the intent, layout facilitates engagement and good copy endears the reader leaving them with a satisfaction or a desire for more! I love every step of the process, from the thumbnail to the publication.
Join me at lunch or in a meeting and you'll see me doodling. For me, answers to questions big and small are right there at the end of a pencil. Ask any of my coworkers or friends and they'll say the same.